Just a few years ago, Russian companies confidently preferred foreign services for their functionality, user-friendly interface and, most importantly, as it seemed, reliability.

The context has changed dramatically over the past two years, but many continue to use foreign services by inertia. And this is understandable. They Germany Email Database are already deeply integrated into business processes, and switching to a new platform will require time, resources, and possible downtime. Not to mention that company employees often get used to specific tools and resist the introduction of new ones.

But from time to time, another foreign 

service announces that it will no longer serve Russian clients: in August 2024 , GetResponse , Miro, Notion announced their final departure. In such a situation, companies have no choice - they have to urgently look for a replacement.

In this article, we consider the main risks of using foreign services, share recommendations for a painless transition to Russian analogues, and analyze a real case using the example of transferring clients from CDXP Bloomreach/Exponea to the Russian omnichannel CDP Sendsay.

Fines, blocking, loss of access to data and other risks of using foreign services

The use of foreign solutions is fraught with special risks if such solutions are related to the storage and processing of Russian users' data. Below are the main factors.

Violation of Federal Law No. 152-FZ "On Personal Data". The law requires storing and processing data of Russians on servers located in Russia. Important point: the owners of some companies naively believe that the service is solely responsible for the violation of the storage and processing of their clients' data. This is not true.

For failure to comply with the law on personal data, companies risk receiving large fines of up to 6 million rubles and serious sanctions. For example, Roskomnadzor can block access to the company's website or service in the country.

Some services position themselves as

 Russian, although only part of their servers are located in Russia, and the rest are abroad, which also violates Federal Law No. 152. That is why companies should carefully check those to whom they trust the storage and processing of personal data about their clients.

Loss of access to data. Due to political

 or economic sanctions, foreign companies can decide to leave the Russian market at any time. Sometimes they do it in one day.

In March 2022, a popular US email service disabled Russian users' accounts without warning. At the same time, clients' money remained Purchase Email Leads blocked in its accounts. Users instantly lost their client base that they had built up over the years, and those who still regularly made backups had to urgently find a replacement and transfer hundreds of thousands of lines of data about their clients.

A sudden loss of access to a customer base can significantly undermine sales for a large business and be critical for a small company.

How Collecting Customer Data Helps Scale Your Business

Threat of cyber attacks and information leaks. When using foreign services, data can be transferred abroad, then companies lose control over it. This can lead to leaks, unauthorized access or other incidents for which the company will be held responsible.

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